As the core foreign trade promotion channel of the enterprise, Alibaba International Station serves as a vital platform for Sange Filter to explore global markets, connect with overseas purchasers and display the company’s manufacturing strength. In recent years, backed by its complete filter product portfolio, stable production and delivery capacity, as well as mature R&D and manufacturing advantages, the company has steadily expanded its overseas footprint, with products exported to more than 80 countries and regions across Southeast Asia, the Middle East, Africa, Europe and beyond. Against the backdrop of increasingly fierce competition in global markets, refined platform operation, efficient customer acquisition and professional service capabilities have become the core pillars for enterprises to stabilize foreign trade fundamentals and continuously expand export volume. For this reason, the company specially invited Alibaba’s official operation team to provide on-site guidance, targeting practical problems encountered in daily store operation.
The whole event was divided into three major sessions: store operation review and analysis, business optimization discussion, and hands-on training of the Accio Work platform tool. Centered on the company’s real operation data, daily business bottlenecks and customer development pain points, all content was highly practical and actionable.
Prior to the formal meeting, the Alibaba operation team conducted a comprehensive annual review of Sange Filter’s Alibaba International Station store data. The team carried out itemized analysis covering multiple dimensions including product exposure, keyword rankings, traffic composition, inquiry quality, customer conversion rate and store activity. Combined with the cross-border procurement characteristics of the filter industry, the team delivered detailed comments on the company’s existing product layout, flagship product lines, market adaptability and product detail page display logic. They objectively sorted out the current operational strengths of the store, while identifying existing deficiencies and optimization room in daily management.
During the review exchange session, General Manager Han Shengjun had in-depth discussions with the Alibaba team based on the company’s foreign trade development status and overseas market layout plans for the future. He stated that Sange Filter has always relied on high quality to win overseas markets. Supported by full-range product models, stable supply capacity and customized services, the enterprise has continuously accumulated high-quality overseas clients. However, the team still needs to make continuous progress in refined platform operation, precise traffic capture and efficient customer follow-up. He hoped that through this professional review, the team could pinpoint existing problems, fix weak links, further standardize operation procedures, and convert platform traffic into targeted clients and valid orders.
Employees from the Foreign Trade Department raised questions actively regarding practical daily challenges such as keyword optimization, new product listing, customer follow-up, lost inquiries and market promotion, creating a lively communication atmosphere. The Alibaba operation team answered each frontline pain point one by one, offered implementable optimization plans tailored to the filter industry, clarified improvement directions for subsequent store operation, product layout and customer maintenance, and provided clear guidelines to boost the team’s work efficiency.
Following the review session, the Alibaba team launched special hands-on training on Accio Work. As introduced, Accio Work is an intelligent operation auxiliary tool independently developed by Alibaba International Station. It helps foreign trade enterprises streamline operation workflows, boost work efficiency and elevate operation quality, and has become an essential tool for refined cross-border e-commerce operation at present.
During the training, lecturers avoided empty theoretical explanations and delivered all teaching based on real daily operation scenarios. They demonstrated in detail how to apply the tool in product optimization, copywriting polishing, keyword screening, data review, customer analysis and store operation diagnosis. To address staff pain points including heavy daily workload, time-consuming product optimization and incomplete data analysis, the instructors focused on showing how the tool shortens operation time, improves the accuracy of product optimization and quickly locates store problems, making platform management more efficient and standardized.
All participants took careful notes and practiced tool operations simultaneously. They proactively consulted trainers about position-specific challenges, and mastered basic functions and practical skills of the tool proficiently. Many employees commented that the training content was highly relevant to daily work and extremely practical. It can effectively resolve long-standing troubles such as cumbersome operation procedures, low work efficiency and inaccurate optimization, and will greatly help improve store performance and customer development efficiency in the future.
At the end of the training, General Manager Han Shengjun delivered a closing speech. He expressed gratitude to the Alibaba International Station team for the professional empowerment, and required all foreign trade staff to cherish this learning opportunity, apply the knowledge to real work and implement all optimization measures. He emphasized that digitalization and refined management represent an inevitable trend for foreign trade development. The team must proactively adapt to new platform rules, tools and operation strategies, fully apply all review outcomes, optimization plans and tool skills to daily routines, continuously upgrade store operation quality, precisely explore overseas markets, and strengthen capabilities in customer development and order conversion.
The special review and training successfully sorted out existing operational problems of the company’s Alibaba International Station store, remedied weak points of the operation team and lifted the overall digital operation capabilities of all staff. Moving forward, taking this training as a new starting point, Sange Filter will further deepen its layout in cross-border e-commerce. Adopting a professional, refined and digital operation model, the company will continuously polish its independent export brand, expand its global market territory, and drive sustained growth, quality improvement and efficiency gains for its foreign trade business.